New media means of mass communication using digital technologies such as the Internet.
In 2011‒12, PRSA led an international effort to modernize the definition of public relations. PRSA initiated a crowdsourcing campaign and public vote that produced the following definition:
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
What are key points in this definition?
Simple and straightforward, this definition focuses on the basic concept of public relations — as a communication process, one that is strategic in nature and emphasizing “mutually beneficial relationships.”“Process” is preferable to “management function,” which can evoke ideas of control and top-down, one-way communications.“Relationships” relates to public relations’ role in helping to bring together organizations and individuals with their key stakeholders.“Publics” is preferable to “stakeholders,” as the former relates to the very “public” nature of public relations, whereas “stakeholders” has connotations of publicly-traded companies.
Content curation can be stated as to sort through a large amount of web content to find the best one. The content are the most meaningful bits and present these information in an organized, valuable way.
Content curation also can be defined as bringing meaningful organization to some subset of all of the content in the world. For pratical purposes, it is the way that we share relevant information with our audiences through social media and owned media. It is also an inexpected way to augment the original content that you are producing. If done wrongs it does the opposite.
To be exact, there are a few keywords in content curation which is :
1) Content : The most important information.
2) Curation : To care, to select and to look after.
3) Content Curator : Someone who continually finds, groups, organizes and shares the best and most relevant content on specific issues online.
Group members :
Erin Ezleen Nadira bt Ahmad Rofaie 141420012
Nurul Shahirah bt Nazri 141420078
Nurul Izyan bt Kamel 141423590
Noor Shahidah bt Hizamri 141420051
References
https://en.oxforddictionaries.com/definition/new_media
https://www.prsa.org/aboutprsa/publicrelationsdefined/
http://wiltpr.com/public-relations/